SPONSORSHIP AND EXHIBITION BENEFITS

WHY SHOULD YOU SPONSOR AT THE IDEACTION.2021 CONFERENCE?

If your company is looking to play a larger role in the facilities management industry, our FMA Ideaction.2021 Conference sponsorship packages are the ideal opportunity to help keep your company’s name at the forefront of the delegates’ minds.

PERSONAL CONTACT: The best way to build and maintain relationships with your target market. In a world of electronic marketing, stand out from the crowd and put a face to your brand and build your customer base.

NETWORKING: Meet and speak with conference delegates in a relaxed yet informative environment at one of the various social events held throughout the conference.

EDUCATION: Learn what’s happening now in the facilities management sector and how you can be part of it.

PRESENCE: Show your commitment to the sector and support the community that supports your business.

BUZZ: Launch a new product, service or marketing campaign – with your target audience all in one place, there’s no better opportunity to make a splash!

LEADS: Secure qualified leads – with the cost of business acquisition rising, exhibiting allows you to secure leads in one location.

SALES: Promote new services or demonstrate new products and equipment – a hands-on approach to sales is often the most powerful.


EXHIBITING OPPORTUNITIES ARE AVAILABLE AND INCLUDE:

One skirted trestle table, one backboard and two chairs will be provided, additional furniture can be purchased at your own expense once securing an exhibition trade display.


COMMUNICATIONS STRATEGY

The conference’s marketing and communications efforts will create maximum awareness and position the conference as the ‘must-attend’ event for those working in the industry. It will combine and integrate the following aspects:

WEBSITE: Used as a pivotal marketing tool, this provides the key source of information about the conference and is constantly updated and refreshed to reflect the latest news.

DIRECT MARKETING: Frequent email blasts to registered delegates that update them with general information, latest news, key dates, program and speaker details, keeping the delegates engaged in activities leading up to the conference.

MARKETING COLLATERAL: Branded electronic and printed materials will be used to endorse the email campaign, highlighting key activities such as registration promotions and ‘call for abstracts’. These will be shared via direct emails and the conference website.

ADVERTISING AND ARTICLES: Regular e-blasts to promote highlights of the program and key speakers.

MEDIA COVERAGE: Will be attracted closer to the conference through both specialist and general media channels, profiling key developments in the field.

SOCIAL MEDIA: Will be used to create excitement around the event and speakers. Facebook and Twitter will feature heavily in the social media campaign.

TELEMARKETING: On the phone communication, promoting the conference and recognition of key sponsors.


WHAT TO DO NEXT ... ?

We have a range of Sponsorship & Exhibition Packages available providing suitable marketing solutions for any sized organisation. Please take a moment to go through the sponsorship prospectus, which can be downloaded below. Should any of the packages not meet your requirements, please contact Alignment Event Solutions (isabella@alignmentevents.com.au, +61 2 9371 1893) to create a tailored package suitable for your exact needs, within your ideal budget.